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Tag management – read all about it! Tag management is evolving rapidly, and so is the news and information surrounding the topic. To help keep up with it all – and to help marketers, e-commerce...
View ArticleHow Do You Know If You Need a Tag Management System?
Is your web site – or web team – suffering under the weight and complexity of JavaScript tags and social media buttons? A good question, yet one many marketers, web analytics and IT departments are ill...
View ArticleQ&A: Harry and David’s Shanti Shunn on Tag Management, Part 1
Shanti Shunn, Director of Online Marketing at Harry and David Shanti Shunn, director of online marketing at Harry and David, discusses why e-commerce sites need tag management, how tag management has...
View ArticleQ&A: Stéphane Hamel on Tag Management – Part 1
The word “guru” is an overused one, but when it comes to web analytics, Stéphane Hamel is undisguisedly worthy of the title. An all-round online analytics advocate, Stéphane is also director of...
View ArticleWeb Site Acceleration Webinar: A Sneak Peek with Gary Angel
Gary Angel is president and CTO of Semphonic, a consultancy that helps companies improve web analytics implementations. Together with TagMan CEO Paul Cook, he’ll present a webinar on Thursday, Sept. 29...
View ArticleQ&A: Gary Angel on Page Load Performance and Tag Management, Part 2
Gary Angel is president and CTO of Semphonic, a consultancy that helps companies improve web analytics implementations. Together with Tagman CEO Paul Cook, he’ll present a webinar on Thursday, Sept. 29...
View ArticleTag Management: Jason Thompson on Build vs. Buy
In a recent conversation with Harry and David’s director of online marketing, Shanti Shunn reminisced about the days when, if you wanted tag management you built your own solution in-house. It can be...
View Article2012 Predictions: The Year Of Tag Management, Data Scientists, Privacy, And...
Last year, AdExchanger.com asked us for our 2011 predictions, and the topics of attribution and privacy were at the top of our list. Interestingly, prediction 4 came true with Terry Kawaja launching an...
View ArticleBehind the scenes with TagMan
Tag Management is evolving rapidly and so is the technology and innovation behind it. That’s why we’ve launched Techblog: a look into TagMan’s technical adventures. Fuelled by our very own (and very...
View ArticleFour Things Marketers Should Ask IT About Their Website’s Performance
Slow Loading Tags According to a recent article in NY times Impatient Web-Users Flee Slow Loading Sites, 400 milliseconds is too long. Thirty-seven percent of consumers find performance issues when...
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